Final three names announced in the national
'Name the Next Radox Shower Smoothies'
competition
31st August 2010: After much deliberation the
final three names in the 'Name the Next Radox Shower Smoothies'
competition have been announced:
• Island Indulgence by Marina
Berry, Borehamwood:
• Caribbean Carnival by
Samantha Saldias, Southampton:
• Caribbean Burst by Kathryn
Casbolt, Biggin Hill:
At the beginning of August, Radox, the UK's number one washing and
bathing brand* launched an industry first; a nationwide competition
to name its new Radox Shower Smoothies variant; a super yummy blend
of papaya, passion fruit and aronia berries. The winner of the
competition will be jetting off on a luxury, tropical holiday to
the Caribbean.
* IRI 52 w/e Aug 2010
A massive 5,600 people entered the competition with entries
submitted from as far and wide as Dubai. A panel of beauty industry
experts including Sophie Qureshi, Beauty Editor from Company
Magazine, Emma Skipper from cult beauty blog Beauty and the Dirt,
Chris Gan, Editor Retail Express and Yasmin Selina a Radox fan had
the difficult task of whittling the entries down to their favourite
three.
From 2nd September 2010 the UK public is invited to vote for their
favourite name at facebook.com/radox.
The overall winner will be announced on 9th September 2010.
Radox Marketing Manager Marianne McGoldrick said; "We have been
completely overwhelmed with the response and support in naming the
new Radox Shower Smoothies variant, and never expected to have so
many fantastic entries. It was a tough judging day but we feel
these three names encapsulate the new Radox Shower Smoothies
variant and we are really looking forward to seeing who the UK
public vote for!"
Radox Shower Smoothies is an award winning range of five delicious
shower body washes, with a natural blend of real fruit, designed to
leave skin feeling soft and soothed. Named Product of the Year in
2009, the new Radox Shower Smoothies variant will be another
delectable addition on shelf in March 2011 - all that's missing now
is its name!
For more information please contact:
Ruth Leach: ruth@slice.co.uk 0203 128 4427
Slice PR, 60 Great Portland Street, W1W 7RT
About Radox
Radox is the U.K.'s favourite washing and bathing brand* with 100
years of experience in sourcing and blending natural herbs and
minerals to deliver bath, shower and liquid soap products that give
you therapy for body and mind
Radox, the UK's number one washing and bathing brand* launched a
nationwide competition through their Facebook group to name its new
Radox Shower Smoothies variant; a super yummy blend of Papaya,
Passion fruit and Aronia berries which will go on sale in March
2011. The new Radox Shower Smoothies variant is an addition to the
existing five strong collection which include; Soul Soother,
Energy Therapy, Natural Balance, Tropical Tranquillity and Spirit
Booster, £2.49 (RRP)
Radox Shower Smoothies was voted as Product of the Year 2009
Radox, therapy for body and mind.
For further details on Radox and the full product range please
visit www.be-selfish.co.uk
*Source: IRI 52 w/e Aug 2010
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